Blog Category: Data

UK engineering firms are managing tighter margins, more complex project structures, and a workforce stretched across multiple sites, with less room for operational inefficiency than they have had in years. The firms pulling ahead are not necessarily the...

Most UK businesses are not choosing between Microsoft Copilot and ChatGPT. They are trying to work out whether they are using either one well enough to justify the conversation. This article sets out a clear framework for making the right call. The...

Data discovery is the process of carrying out a deep dive into your organisation’s data to gain valuable insights. Carrying out a successful data discovery can benefit your organisation in many ways.

As the volume and value of data increases, marketing teams have the opportunity to not only maximise profits but also overcome several barriers. Here, we examine 4 companies that have successfully implemented a data-empowered marketing strategy.